Makeup Virtual Stockist alt text.

HD Brows has launched an innovative virtual stockist initiative to enable its stylists and make-up artists to retail the full Make-Up by HD Brows product range, without the need to carry extensive stock.

The latest concept from the UK’s market-leading brow treatment allows industry professionals to recommend pieces from the full 76-piece range to their clients, who will purchase any products by entering the stylist’s unique code (in our case, it is: B628).

“Virtual Stockist is an extremely cost-effective way of offering clients the full make-up range, without the need to find room for huge amounts of stock, or face large upfront fees for products”, explained the brand’s CEO and founder, Nilam Holmes-Patel.

Holmes-Patel concluded: “This initiative is perfect for smaller salons or freelancers who are just starting out, giving them the chance to retail the full 75-piece Make-Up by HD Brows collection without the outlay required to invest in the full retail package. It is also ideal for mobile stylists and MUAs as they can retail the complete range without having to carry it around”.